Creating blockbuster titles isn't quick or easy – how long does it take to make a AAA game? From the earliest sketches of a game idea to a global launch, the process typically takes anywhere from 3 to 7 years, sometimes more. This article offers a comprehensive look at what makes AAA game development so time-intensive.

A detailed breakdown of the key stages in game development, from early concept and planning to post-launch support. Includes insights on team roles, production workflows, and common challenges faced during the process.

The Video Games: Storytelling and Immersion through UI Design webinar, hosted by Yuliia Levytska, Senior UI/UX Designer at Innovecs, offered a deep dive into how user interfaces shape player experiences. It explored how design elements go beyond functionality, becoming powerful storytelling tools that enhance immersion. From skeuomorphism to diegetic interfaces, Yuliia shared expert insights on how thoughtful UI design helps players connect with virtual worlds on a deeper level. Here’s a look at the key takeaways from this engaging and insightful session.